December 18, 2011
Tabasco - king of brands.

There are many brands I admire but none more-so than the humble Tabasco bottle. You can find one in every cafe, restaurant and bar across America - if not the world. Their distribution is unrivaled. Their name-recognition: legendary. This, from a 150y/o family-run, family-owned business that started selling their spicy brew in disused cologne bottles; Mr McIlhenny was a master of packaging and perception from day 1.

Tabasco: undisputed king and a trusted friend to many a prankster-bartender.